While health coaches and practitioners may once have been viewed as competing for the same role – or offering completely different services – it’s now time to embrace them as a symbiotic relationship that, when executed properly, creates patients who are better prepared, educated, engaged, activated, and, therefore, get better results….
Typically, health coaching is treated as an “add on” in functional medicine clinics. The doctor winds up having to sell the patient on coaching. But with patients already investing in out of pocket labs, supplements, and their provider’s time, people don’t want to spend the extra money. They say things like, “Why do I need to do the coaching? Why is that important? I just want to see you, doctor.”…
Good Medicine on the Go Ep. #4 Finding the Best Pricing Model for your Practice gave practical tips and strategies for creating a long-term, viable business model. Dr. Morris reviewed 4 Functional Medicine pricing options: Insurance, Membership-Hybrid, Cash, Direct Primary Care Model, plus how to begin practicing Functional Medicine if you are a practitioner in a contracted position….
You just finished your first appointment with a new patient. It went a little long (2 hours, yikes!) but you’re feeling good. The patient was agreeable and open to any suggestions you made – which was a good thing, because you had a LOT of suggestions. The next week you’re surprised to see their follow-up is cancelled… and even more surprised when your calls and emails go unanswere…