How to Build a Successful Team for your Functional Medicine Practice

How-to-Build-a-Team-for-your-Functional-Medicine-Practice

Providers are responsible for interpreting labs and designing supplement protocols, running payment gateway accounts, designing front and back-office systems, coaching patients to implement lifestyle changes, creating systems to prevent patients falling through the cracks. […]

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How to Spend Your Ad Dollars Wisely

How-to-spend-your-ad-dollars-wisely

Advertising and marketing is the #1 issue most great functional medicine practitioners face. The wrong advertising is a huge waste of time, energy and money… but skipping advertising altogether can cause your practice to suffer. That’s why Season 3 of the Good Medicine On The Go podcast is focused on demystifying a simple marketing campaign, plus redefining marketing from sales to relationship building. […]

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Functional Medicine is About the Patients’ “Hero Journey” – and Your Marketing Needs to be, too.

Functional-Medicine-and-Our-Marketing-Message-are-about-the-Patients-Story-768x768

Have you spent hours (and tons of money) building an amazing website for your Functional Medicine practice… but it’s still not generating new clients? You might have had business cards printed, started a weekly newsletter, developed a referral system, and even spent hours appearing on radio, TV, and podcasts…without anything to show for it? […]

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The 2 Major Types of Marketing – and Which One is Better for Functional Medicine Providers?

The 2 major types of marketing – and which one is better for functional medicine providers?

Marketing is often a major blind spot for health practitioners. After all – you’re a healer, not a salesperson! Not to mention that marketing, trying to find new clients, and even just talking about money are often taboo topics – and make some people feel “sleazy.” But the truth is, marketing is just as essential for your practice as is keeping up your certifications or finding an office space. If you aren’t marketing – in one way or another – you won’t be able to grow or sustain your business. […]

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