Season 3

Category: Season 3

S3. Ep7. Creating the Raving Fan: The Goal of the Marketing Journey

Posted on by Kara Ware
S3-E7
Good Medicine On The Go
Good Medicine On The Go
S3. Ep7. Creating the Raving Fan: The Goal of the Marketing Journey
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We finished Season 3 with Ep 7. We write our seasons like mini-courses so if you are just joining us, be sure to listen to the first six episodes. This season we discussed marketing for your functional medicine practice. You are a great doctor, but maybe you’ve seen a low conversion rate or a dip in new patients since the pandemic forced many practices to go virtual. […]

Read More… from S3. Ep7. Creating the Raving Fan: The Goal of the Marketing Journey

S3. Ep.6. A Fresh Take on an Old Service: Why Emails are Our New Favorite Thing

Posted on by Kara Ware
S3-E6
Good Medicine On The Go
Good Medicine On The Go
S3. Ep.6. A Fresh Take on an Old Service: Why Emails are Our New Favorite Thing
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Like in any good relationship, communication is king. Learn from experts on how to structure a communication campaign for your prospective patient, and how to make this process simple and streamlined. […]

Read More… from S3. Ep.6. A Fresh Take on an Old Service: Why Emails are Our New Favorite Thing

S3. Ep5. How to be Seen as an Expert and Authority by Your Avatar

Posted on by Kara Ware
S3-E5
Good Medicine On The Go
Good Medicine On The Go
S3. Ep5. How to be Seen as an Expert and Authority by Your Avatar
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When your prospective patient says ‘yes’ and engages with your ad, where do they land after that? In this episode 5, we’re going to explore how to continue their customized experience and why it is important to hold back on pushing the sale…for now. […]

Read More… from S3. Ep5. How to be Seen as an Expert and Authority by Your Avatar

S3. Ep4. Choosing the Right Medium for Your Ad Best Bang for Your Buck

Posted on by Kara Ware
Season-3 episode-4
Good Medicine On The Go
Good Medicine On The Go
S3. Ep4. Choosing the Right Medium for Your Ad Best Bang for Your Buck
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We are excited to be back with you for Season 3! We write our seasons like mini-courses so if you are just joining us, be sure to listen to the first three episodes. This season we are discussing marketing for your functional medicine practice. You are a great doctor, but maybe you’ve seen a low conversion rate or a dip in new patients since the pandemic forced many practices to go virtual. […]

Read More… from S3. Ep4. Choosing the Right Medium for Your Ad Best Bang for Your Buck

S3. Ep3. Breaking the Inertia by Grabbing Their Attention with an Effective Ad

Posted on by Kara Ware
Season-3 Episode-2
Good Medicine On The Go
Good Medicine On The Go
S3. Ep3. Breaking the Inertia by Grabbing Their Attention with an Effective Ad
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An object at rest will want to stay at rest, that is why the first step of the marketing yes ladder is breaking inertia. Learn how to encourage your prospect to say yes to small steps, rather than asking them to take a huge (and expensive) leap of faith into your practice. In episode 3, we speak with Allan Dib, author of the 1-page Marketing Plan. […]

Read More… from S3. Ep3. Breaking the Inertia by Grabbing Their Attention with an Effective Ad

S3. Ep2. Why Most Advertising is Totally Useless and What to Do Instead

Posted on by Kara Ware
Season-3 Episode-2
Good Medicine On The Go
Good Medicine On The Go
S3. Ep2. Why Most Advertising is Totally Useless and What to Do Instead
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In episode two, we identify two common marketing mistakes and hear renowned marketing expert Allan Dib, explain the importance of defining an avatar and joining the conversation that is in their mind for our marketing materials. […]

Read More… from S3. Ep2. Why Most Advertising is Totally Useless and What to Do Instead

S3. Ep1. Marketing to Everyone is a Sure-Fire Way to Appeal to No One

Posted on by Kara Ware
S3-E1
Good Medicine On The Go
Good Medicine On The Go
S3. Ep1. Marketing to Everyone is a Sure-Fire Way to Appeal to No One
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We are excited to be back with you for Season 3, where we will be discussing marketing for your functional medicine practice. You are a great doctor, but maybe you’ve seen a low conversion rate or a dip in new patients since the pandemic forced many practices to go virtual. […]

Read More… from S3. Ep1. Marketing to Everyone is a Sure-Fire Way to Appeal to No One

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