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An object at rest will want to stay at rest, that is why the first step of the marketing yes ladder is breaking inertia. Learn how to encourage your prospect to say yes to small steps, rather than asking them to take a huge (and expensive) leap of faith into your practice. In episode 3, we speak with Allan Dib, author of the 1-page Marketing Plan. […]
Read More… from S3. Ep3. Breaking the Inertia by Grabbing Their Attention with an Effective Ad
