Are you a provider new to nutrigenomics?

Genomics has ushered in a big paradigm shift in health care

This rapidly evolving field is exciting. This exciting time also comes with some ambivalence. How does a practitioner discern what is true and what is speculation? The genome is massive. How do you even know if a SNP is actionable and well researched? Where does a practitioner start to learn the science of nutritional genomics in a non-intimidating method?  How do you use a nutrigenomics report in concert with a patient’s history and lab results? How do you talk with patients about genomics so it’s empowering and not overwhelming? How do you integrate into your workflow and office systems?  How do you train your staff? How do you market this service?

Ready to map your integration plan?

PureGenomics® is my recommended genetic interpretation platform. PureGenomics® was developed by Pure Encapsulations to harness the science of nutrigenomics to empower individuals to uncover the relationship between their genes, nutrition, and wellness.

Schedule a 30-minute complimentary Welcome to PureGenomics® coaching session with Kara Ware, Business Advisor, and Nutrigenomics Coach. During this session, you will map your personalized 4-step integration process based on your current ability. Or ask questions about PureGenomics’® new report.


Thank you so much for breaking down this overwhelming area of nutrigenomics into incremental steps rather than bombarding me with an advanced course or too much information. These incremental implementation steps are so unique.


Heather Nielsen


Thank you. I was struggling to use the report once it changed. It was great to see how easy it really is to interpret the new format!


Dr. Jim Cross

4-Step integration process

Resources curated for providers new to nutrigenomics

Academic Core Principals

Learning the possible health implications is the first step to successfully integrating nutrigenomics as a clinical-decision making tool. It’s important to remember, SNPs are not good or bad, it is largely dependent on the environment influencing a gene’s expression. This is why a nutrigenomics report is so important to have when inspiring patients to make lifestyle and nutrition modifications.

Clinical Application

Learning a complex topic such as nutrigenomics and using a genetic interpretation tool can be intimidating, and it can be hard to know where to begin. These events and courses teach you how to use a nutrigenomics report in combination with history, symptomology, and lab work.

Business Integration

After getting started with  learning to interpret and apply the first 25 traits, contact Kara regarding scheduling a Nutrigenomics Coaching (5) package to answer questions such as:  “How do I talk with my patient so the consult is empowering and not overwhelming?”  “How do I use a report in a patient encounter?”  “How do I use PureGenomics® to attract new patients and re-engage former patients?”  “How do I integrate PureGenomics® into my unique patient workflow?”  “How do I train my staff?


Use these PureGenomics® marketing tools to promote PureGenomics® in your practice. When you log into your provider dashboard, you will find Patient Resources under PureGenomics® Education.  Plus, listen to Good Medicine On the Go Season 3, Reimagining Marketing: Simple Steps to Build Relationships and Strengthen Your Practice  The season narrowly focuses on the first phase, and often the hardest phase of marketing. You can apply lessons learned to market your nutrigenomics service.

PureGenomics is your Nutrigenomics Interpretation Platform

PureGenomics® is grounded in reliable science. The collective body of research on each marker is evaluated by a team of physicians, PhDs, and nutritionists to determine the strength of the evidence and whether the associated phenotype responds to nutritional or lifestyle factors. Each SNP in PureGenomics is assigned an evidence score that quantifies the level of supporting scientific evidence between the SNP and its associated effect. 

PureGenomics® has simplified all the noise in the industry into a concise, easy-to-read report that makes genetics simplified. No longer do you have to be an expert in genetics to understand how to include this tool in your toolbox. The time to integrate this clinical decision-making tool into your practice is now, and the PureGenomics platform makes it easy to get started.


I’ve been studying nutrigenomics for several years, and it’s easy to get overwhelmed. There’s so much information. It was hard for me to know how to use the information, let alone talk with my patients about it. Kara's coaching sessions and the Nutrigenomics Case Study Events gave me a clear vision of how to use the information and talk with patients about their genetic report in a way that’s insightful and empowering.


Dr. Sree Narra, MD