Marketing Tips For Functional Medicine Practitioners
Patient Blog Posts
How to build a successful team for your functional medicine practice
Providers are responsible for interpreting labs and designing supplement protocols, running payment gateway accounts, designing front and back-office systems, coaching patients to implement lifestyle changes, creating systems to prevent patients falling through the cracks….
Advertising and marketing is the #1 issue most great functional medicine practitioners face. The wrong advertising is a huge waste of time, energy and money… but skipping advertising altogether can cause your practice to suffer. That’s why Season 3 of the Good Medicine On The Go podcast is focused on demystifying a simple marketing campaign, plus redefining marketing from sales to relationship building….
Functional medicine is about the patient’s “hero’s journey” – and your marketing should be, too.
Have you spent hours (and tons of money) building an amazing website for your Functional Medicine practice… but it’s still not generating new clients? You might have had business cards printed, started a weekly newsletter, developed a referral system, and even spent hours appearing on radio, TV, and podcasts…without anything to show for it?…
The 2 major types of marketing – and which one is better for functional medicine providers?
Marketing is often a major blind spot for health practitioners. After all – you’re a healer, not a salesperson! Not to mention that marketing, trying to find new clients, and even just talking about money are often taboo topics – and make some people feel “sleazy.” But the truth is, marketing is just as essential for your practice as is keeping up your certifications or finding an office space. If you aren’t marketing – in one way or another – you won’t be able to grow or sustain your business….
Unlocking your body’s instruction manual with nutritional genomics
We think of our genes as what controls our eye color or height, but your genetic blueprint actually plays a major role in many more subtle aspects of your behavior and personality – including your weight, coping strategies, autoimmune conditions, ability to focus, and even symptoms like depression and anxiety. I think of your genetic blueprint as an instruction manual for your body….
The 4 biggest problems in functional medicine (and how one tool solves them all)
Conventional Medicine for chronic disease is set up as “one pill for one ill.” In contrast, Functional Medicine requires you to be a participant in your lifestyle choices, understanding medical costs and driving health care decisions. This shift from the backseat to the driver’s seat can be overwhelming and even paralyzing… and sadly, it causes many people to back away from functional medicine before they see any results….
Are you considering dipping your toe in the pool of Functional medicine? Are you debating the pros and cons? I know what it’s like – because I’ve been there myself. Are you standing at the precipice (or hover your mouse over the “Book an appointment” button) wondering… is this really worth it? …
How integrating a health coach can transform your practice
While health coaches and practitioners may once have been viewed as competing for the same role – or offering completely different services – it’s now time to embrace them as a symbiotic relationship that, when executed properly, creates patients who are better prepared, educated, engaged, activated, and, therefore, get better results….
Can exercise ever be a bad thing? If you’re not doing the right type of exercise for your physiology, the answer is yes. If you missed Good Medicine On the Go Episode #7 Exercise is as Unique as Your Patient listen here….
How to Use Genetics to Guide personalized Nutrition for Weight Management
Genetic differences may be a key to understanding why weight loss methods work for some and fail others. Even more importantly: if we understand these genetic differences, practitioners can tailor their recommendations for each patient, giving your patients better results. It’s not a matter of having “good genes” or “bad genes”for weight loss. It’s about understanding the differences and working with them, not against them. This is crucial in the patient’s journey to write their destiny….
Connecting the dots: Genomics for Mood & Weight Management
Why do some people seem unaffected by – or even able to thrive under – stress, while others suffer with depression, anxiety, or turn to unhealthy coping strategies like overeating? While no one factor can explain these differences entirely, emerging research about genetic variations can provide a big clue….
Coaching isn’t an “add on” – it’s a must for your practice
Typically, health coaching is treated as an “add on” in functional medicine clinics. The doctor winds up having to sell the patient on coaching. But with patients already investing in out of pocket labs, supplements, and their provider’s time, people don’t want to spend the extra money. They say things like, “Why do I need to do the coaching? Why is that important? I just want to see you, doctor.”…
Dr. Greenblatt shared a fascinating case study during our podcast interview. The case study was not included in our First Things First, Mental Health Episode #2 podcast. I had heard Dr. Greenblatt lecture on a patient named Larry. Larry had adopted exceptionally clean nutrition and lifestyle changes. He was eating all the right things, absolutely removed all the high allergen foods plus he was on two pages of supplements….
Nutritional genomics- an exciting time in medicine
Functional Medicine is overwhelming to both providers and patients. The provider has been tenaciously studying the functional medicine tenants, balancing their own physical, mental and emotional health, family relationships, career development, and assuming great risk opening a private practice….
The new modifiable lifestyle factor-functional finances
Good Medicine on the Go Ep. #4 Finding the Best Pricing Model for your Practice gave practical tips and strategies for creating a long-term, viable business model. Dr. Morris reviewed 4 Functional Medicine pricing options: Insurance, Membership-Hybrid, Cash, Direct Primary Care Model, plus how to begin practicing Functional Medicine if you are a practitioner in a contracted position….
You just finished your first appointment with a new patient. It went a little long (2 hours, yikes!) but you’re feeling good. The patient was agreeable and open to any suggestions you made – which was a good thing, because you had a LOT of suggestions. The next week you’re surprised to see their follow-up is cancelled… and even more surprised when your calls and emails go unanswere…
In 2006, my son was two weeks from his third birthday when I learned the dangerous levels of toxic heavy metals/chemicals, how leaky his gut was, the gut-brain axis, the opportunistic gut pathogens, the vitamin and mineral deficiencies and the high inflammatory foods I had to remove….
Autism has so much vengeance to it; it has so much force. I went to battle with it because that’s my personality. I’ll take a bull by the horns and I’ll wrestle it down to the ground. That’s what I tried to do with Autism, and it about killed me. I learned that if I was going to sustain this journey if I was going to SURVIVE this journey then I couldn’t fight Autism. It was bigger than me….
I deliberately used the word “remission”. The word “recovery” is thrown around like candy in the autism world. “Oh, my sons recovered,” “Oh, I’m trying to recover him.” From what I can see, having been in the clinical setting for 7-years, is this really places even more stress on families. Families are feeling if they haven’t achieved recovery in two, three, four, five years, they feel like they have failed. …
Teri S. and her husband Alan arrived at my Autism Recovery Clinic in December of 2013. Their then 12-year old son refused to eat-he would scream and clear the table when she served him a meal, he was so thin Teri cried each time she bathed him, his meltdowns were so severe trips out in public were limited, he was totally non-verbal, chronically constipated, and not potty trained….